I don’t like starting the weekend in a state of infuriation, but here we are.
On Wednesday, French scientists had a press conference to announce the publication of a study that they claimed showed that genetically modified food causes massive levels of cancer in rats.
The paper appeared in a peer-reviewed journal. That being said, outside experts quickly pointed out how flimsy it was, especially in its experimental design and its statistics. Scicurious has a good roundup of the problems at Discover’s The Crux.
But those outside experts were slow to comment in part because reporters who got to see the paper in advance of the embargo had to sign a confidentiality agreement to get their hands on it. They weren’t allowed to show it to other experts.
We’ve seen this sort of bad behavior before from scientists. In 2009, paleontologists held a spectacular press conference at the American Museum of Natural History (complete with Mayor Bloomberg in attendance) to tout a primate fossil that was the centerpiece of a big cable TV show that aired that week. The paper describing the fossil was released minutes before the conference. Only one reporter managed to get her hands on the paper earlier than that, but she had to sign a confidentiality agreement with the production company.
In both cases, the strategy was clear: prevent science writers from getting informed outside opinions, so that you can bask in the badly-reported media spotlight. Sure, the real story may emerge later, but if you get that first burst of attention, you can lock in people’s first impressions. The documentary about the primate fossil got the audience its producers were hoping for. The French scientists got the attention of the French government, and thus reinforcing opposition to genetically modified foods, although the study itself fails to make that case. Mission accomplished.
This is a rancid, corrupt way to report about science. It speaks badly for the scientists involved, but we journalists have to grant that it speaks badly to our profession, too. If someone dangles a press conference in your face but won’t let you do your job properly by talking to other scientists, WALK AWAY. If someone hands you confidentiality agreements to sign, so that you will have no choice but to produce a one-sided article, WALK AWAY. Otherwise, you are being played. Saying, “Well, everyone else is doing it” is no excuse. You do remember your mother asking what you’d do if everyone else jumped off the Brooklyn Bridge, right?
UPDATE 9/22 1:22 pm ET: Jonathan Amos, the author of the BBC’s article, just left a comment pointing out that he did not, in fact, sign a confidentiality agreement. On Twitter, he added that the BBC was offered the paper the day before the press conference in exchange for signing the agreement and declined. To which I can only say, Good on you, and please accept my apologies. But I am left wondering why the article itself describes the confidentiality agreement that journalists had to sign, and then does not explain what Amos just explained. (Also, I am curious who else signed the confidentiality agreement. Any French journalists have some insight?)
UPDATE 2 9/22 5:13 pm ET: In the commoents, Pascale Lepointe links to an article in Le Monde, which states flat out that they agreed to keep the paper confidential. Classy.
UPDATE 3 9/25 Zen Faulkes, among others, points out that the lead scientist on the paper also has a book coming out this week on GMOs. And there’s a TV documentary that’s been in the works for a while that’s about to air. Science as marketing!
Related Topics
Go Further
Animals
- These 'trash fish' are among Earth's most primitive animalsThese 'trash fish' are among Earth's most primitive animals
- These photos are works of art—and the artists are bugsThese photos are works of art—and the artists are bugs
- The epic migration of a 6-foot long, 200-pound catfishThe epic migration of a 6-foot long, 200-pound catfish
- Frans de Waal, biologist who studied animal emotion, dies at 75Frans de Waal, biologist who studied animal emotion, dies at 75
Environment
- Are synthetic diamonds really better for the planet? The answer isn't clear-cut.Are synthetic diamonds really better for the planet? The answer isn't clear-cut.
- This year's cherry blossom peak bloom was a warning signThis year's cherry blossom peak bloom was a warning sign
- The U.S. just announced an asbestos ban. What took so long?The U.S. just announced an asbestos ban. What took so long?
- The most dangerous job? Inside the world of underwater weldersThe most dangerous job? Inside the world of underwater welders
- The harrowing flight that wild whooping cranes make to surviveThe harrowing flight that wild whooping cranes make to survive
History & Culture
- Why Swedish children celebrate Easter by dressing up as witchesWhy Swedish children celebrate Easter by dressing up as witches
- Meet the powerful yokai that inspired the demon king in ‘Demon Slayer’Meet the powerful yokai that inspired the demon king in ‘Demon Slayer’
- A surprising must-wear for European monarchs? Weasels.A surprising must-wear for European monarchs? Weasels.
- Meet the woman who made Polaroid into a cultural iconMeet the woman who made Polaroid into a cultural icon
Science
- LED light treatments for skin are trendy—but do they actually work?LED light treatments for skin are trendy—but do they actually work?
- NASA smashed an asteroid. The debris could hit Mars.NASA smashed an asteroid. The debris could hit Mars.
- Humans really can have superpowers—scientists are studying themHumans really can have superpowers—scientists are studying them
- Why engineers are concerned about aging infrastructureWhy engineers are concerned about aging infrastructure
Travel
- Why you should try beach-hopping by boat around Paxos, GreeceWhy you should try beach-hopping by boat around Paxos, Greece
- Mansion museums show visitors the gritty side of the Gilded AgeMansion museums show visitors the gritty side of the Gilded Age
- 2024 will be huge for astrotourism—here’s how to plan your trip2024 will be huge for astrotourism—here’s how to plan your trip