National Geographic

Information overload? Heavy multimedia users are more easily distracted by irrelevant information

Our minds are battlegrounds where different media fight for attention. Through the Internet, desktops, mobile screens, TVs and more, we are constantly awash with headlines, links, images, icons, videos, animations and sound.  This is the way of the 21st century – a saturated sensory environment where multi-tasking is the name of the game. Even as I type these words, my 24-inch monitor displays a Word document and a PDF side-by-side, while my headphones pump Lux Aeterna into my head (see image below).

You might think that this influx of media would make the heaviest of users better at processing competing streams of information. But Eyal Ophir from Stanford University thinks otherwise. From a group of 262 students, Ophir indentified two sets of ‘light’ and ‘heavy’ multimedia multi-taskers from the extreme ends of the group. The heavy users were more likely to spend more time reading, watching TV, surfing the web, sending emails or text messages, listening to music and more, and more likely to do these at the same time.

The heavy group also fared worse at tasks designed to test their ability to filter out irrelevant information or, surprisingly, to switch from one task to another. In short, they show poorer “cognitive control“, a loosely grouped set of abilities that include allocating attention and blocking out irrelevancy in the face of larger goals. They’re more easily distracted by their many incoming streams of data, or less good at shining the spotlight of their attention on a single goal, even though they are similar to the light group in terms of general intelligence, performance on creativity tests, basic personality types, and proportion of women to men.

While the world’s media (*cough*Susan Greenfield*cough*) will probably showcase this work as a sign of the mental deficits facing the Twitter generation, Ophir is more measured. For a start, his study wasn’t just focusd on the online world, but on more traditional forms of media like books, radio and television. “It’s probably good to think of this not as an advantage or disadvantage, but rather as a difference in orientation,” he told me. “Light media multitaskers are more in control of their own attention and what information enters their minds, while heavy media multitaskers are more responsive to their environments, and more easily swayed by stimuli that are not pertinent to their current task.”

Whether that’s a problem or not depends very much on the situation. Being easily distracted might not be conducive to the task of knocking out a blog post, but in situations like driving a car, it can be an advantage to have your attention suddenly grabbed by something unexpected, like something on the road.

In the first task, the volunteers had to look at an array of rectangles and decide whether any of the red ones had changed position, while ignoring the position of the distracting blue rectangles. The light multi-taskers did reasonably well regardless of how many red rectangles there were, proving their skills at filtering out irrelevant targets. The heavy multi-taskers, on the other hand, started having problems when the number of targets was higher than four.

The same problem with filtering appeared in another test. Here, people saw a string of letters and had to pipe up when they saw a specific pair – say A followed by an X (but not AY or BX or BY). In this basic task, all the volunteers fared equally well, but not so if distractor letters started turning up in the middle of the pairs. These were in a different colour and were meant to be ignored; the volunteers had to pretend that they didn’t exist. The heavy multi-taskers were worse at that than the light ones – no less accurate but significantly slower. 

The heavy users also had more difficulties when filtering their own memories. They watched a series of letters flashing up on a screen and had to say whether the current letter matched the one that flashed up two or three rounds ago (these are called 2-back or 3-back tasks, respectively). These are no easy tests. They force the volunteers to constantly hold, update and monitor information in their minds and, understandably, the 3-back task is much harder than the 2-back one.

All the volunteers had similar hit rates in both tasks, but the heavy multi-taskers has many more false alarms when they moved to the harder 3-back task. They were particularly likely to make a bad call for letters that had previously appeared in the series, suggesting that their memories were more vulnerable to interference by seemingly familiar items.

Most surprisingly of all, given their natural leanings, the heavy multi-taskers were even worse than the light group at switching between two tasks! They were showed pairs of numbers and letters and they had to classify either the number as even or odd or the letter as a consonant or vowel, based on a signal that appeared beforehand. When they switched between these two goals, the heavy users reaction times slowed more considerably than those of the light users.

The key question here is whether heavy multimedia use is actually degrading the ability to focus, or whether people who are already easily distracted are more likely to drown themselves in media. “This is really the next big question,” says Ophir. “Our study makes no causal claims; we have simply shown that media multitaskers are more distractable.” The next step is to follow a group of people with different media habits over time to see how their mental abilities shift, and that’s something that Ophir is working to set up.

Nonetheless, as ever-larger computer screens support more applications (Google Wave, anyone?), and social norms shift towards more immediate responses, it seems that multitasking is here to stay and perhaps merely in its infancy. It’s important to understand if these technologies will shift our portfolio of mental skills, or equally if people who are naturally easy to distract will gravitate towards this new media environment, and encounter difficulties because of it.

While we find out, it’s important to bear in mind that the tests in this study examined just a few aspects of cognitive control, and in turn, cognitive control is just one aspect of our repertoire of mental skills. We don’t know whether media multitasking boosts performance in other areas that could compensate for deficits in some, and Ophir is open to the possibility of discovering such benefits.

Reference: PNAS doi: 10.1073/pnas.0903620106

Can’t find the paper? Be patient – most journals have a few hours’ delay between the lifting of press embargoes and the publication of papers. For PNAS, this can be up to a week.

More on multimedia:


There are 11 Comments. Add Yours.

  1. Todd I. Stark
    August 24, 2009

    Another excellent article, thanks Ed.
    I’m wondering, why is there so much popular knee-jerk resistance to the idea that different kinds of task involve different levels of cognitive processing, and that fast brief messages may *gasp* have some disadvantage in some sense to slower, longer, more structured forms like reading a book or having a reflective conversation?
    People seem to keep bringing up Susan Greenfield on the topic, usually in a dismissive or disparaging way, as if that then demonstrates how right they are that there is no possible cognitive downside to modern tech media. That’s silly. I think we are being too over-protective and over-confident about our current toys. Beyond all the fluffle and overstatement on all sides, she has a few reasonable points that are in line with others made by a number of cognitive scientists and educators as well, that for example reading offers a kind of mental processing that Twitter cannot. Merlin Donald for example in A Mind So Rare makes an interesting theoretical case for the unique intellectual value of reading something long and structured.
    Yes, I suppose critics have often made more of that than it warrants and sometimes been overly dire in their warnings at times, considering that there are advantages to learning rapid bursty multi-tasking use of attention as well. But I think we should take a step back and look at the pros and cons of the different ways of processing information rather than just being so comfortable that our current toys are doing nothing but benefit for us.

  2. Hypatia Rizing
    August 24, 2009

    Does the study have environmental valididty? Were the subjects simultaneously exposed to MSNBC muted on the flatscreen, Feist on the mp3 player and Twitter on their iPhones?

  3. Mr. Gunn
    August 24, 2009

    Todd, you make good points. The fact that you feel you have to defend the idea that long-form media might have benefits or that short-form might have disadvantages certainly shows the kind of trouble you get into when you sensationalize an issue.

  4. nails
    August 25, 2009

    Perhaps I misunderstood but it seems like they took people who do a lot of multitasking to begin with and tested them. Sounds to me like the “heavy” group is full of people with attention deficit problems to begin with. I don’t think that it can be said that the multitasking caused the attention span issues so much as the attention span issues cause the multitasking. ADD is a pretty common problem.

  5. Eyal Ophir
    August 25, 2009

    Hi Hypatia, nails!
    The issue of environmental validity always comes up with lab studies. Here, we addressed this issue by not having people deal with a very specific combination of media for a short time – such as MSNBC + MP3 + Twitter – but rather leveraging the multitasking they were already naturally doing habitually in their homes, and then simply having them come in to the lab to perform established tests of basic cognitive skills. So the manipulation they did themselves – we just measured the results. This means we can’t make causal claims – but we can be fairly certain that the multitasking they are doing is very realistic, and very valid.
    As for ADD or ADHD – this was raised in the review process. To ensure that this was not the driving factor behind the findings, we tested both groups on a wide variety of measures that might separate individuals with these conditions. The groups were identical on every measure.
    Hope this clears things up.

  6. Ed Yong
    August 25, 2009

    Eyal – thanks so much for taking the time to answer questions. Love it when scientists get involved in debates on their own research.
    Btw, pls note that I very explicitly address the issue of causality (and not ascribing it) in the piece, as does Eyal in the quote he gave me. This study says nothing about the direction of the effect and I’ve been *very* careful in choosing words that don’ imply a direction.

  7. Jason R
    August 27, 2009

    I’ve always felt that filtering out irrelevant information is one of the most important aspects of life in regards to conflict resolution and problem solving.

  8. Stephen Curry
    August 28, 2009

    Hey Ed – don’t you think you might need another monitor…? ;-)

  9. Ed Yong
    August 28, 2009

    A massive monitor is a writer’s best friend. I can’t tell you how much time (and indeed paper) I save by being able to have a web browser, a PDF and a Word window open at the same time.

  10. Arikia
    August 30, 2009

    Who needs a whole nother monitor when there’s tab-switching via hotkeys?
    The thing that gets me about these studies is that the experiment always uses a stimuli that is incredibly BORING to draw the conclusion. Like, why would someone with a short attention span care enough to pay attention to a bloody rectangle assortment when there is likely something more interesting going on in the room. Maybe if they would have asked the subject to remember how many velociraptors were in attack position (vs docile) or how many pictures of explosions there were, they would perform better.
    If one were to extrapolate the results of this study to its consequences in the workplace, why should anyone care if people are getting less good at doing things that are boring and inane?

  11. Ed Yong
    August 30, 2009

    A good question. I actually asked Eyal something very similar in my original interview but it never made it into the text. So consider this a sort of DVD-style extra:
    The question: Given that much filtering in the online world involves scanning text, do tasks involving rectangles and short letter strings truly reflect what happens when people consume multimedia?
    The answer: This question is one that will always arise when dealing with laboratory studies. It’s similar to asking if the 100-yard dash is a good measure of physical fitness, as it doesn’t really mirror most people’s natural activity. The tests we ran are established tests of people’s ability to control, monitor, and manipulate stimuli in memory; we used them because they are so widely accepted in the field. We weren’t testing their ability to write while listening to music and having the television on, or to talk on the phone while surfing the web and maintaining an online chat. Each of these would only give us a very limited amount of information (specifically, what happens with that particular media combination). Instead, we went for tests of the most basic level of cognitive control activity. One thing to note, though, is that we didn’t limit ourselves to online activity; we looked at people who multitask with their phones, televisions, books, as well as computers and any other type of media. Rather than dictate what type of media multitasking they would do, we leveraged the multitasking they were naturally doing at home.

Add Your Comments

All fields required.

Related Posts